LIM ZI AI

I love dogs, sunsets, ice-cream, Jay Chou and Harvey Specter. I also love reading and writing, and I'm passionate about marrying the art and science of marketing to become a data-driven storyteller.

I want to make a difference

As is par for the course with quarter-life crises (—who knows if it’s quarter or half, really), I often think hard about what I truly want in life. It isn’t much of an answer, but recently I’ve become sure that finding meaning in work is a prerequisite to my finding happiness in life: whatever it is I do, I want to make a difference (ideally big, but however small); to leave things better than when I found them.

Today I’m working towards that goal at Mediacorp, where — and I can say this with complete honesty — this entertainment junkie continues to find genuine wonder and joy in the everyday and commonplace, across the smallest and biggest moments. Long may that be true.

IN THESE AREAS

Companies can only begin to make a difference in the world when audiences know they exist. This is why I'm passionate about harnessing the power of data to plan, execute, and optimise marketing campaigns across platforms: display or search, paid or organic.

Ad Platforms: Google, Facebook, LinkedIn, Instagram, Twitter, KakaoTalk (Korea), LINE (Japan)

Keyword Research, Social Listening, & Content Curation: SEMRush, Fanpage Karma, Mediatoolkit, Buzzsumo, Curator.io

Reporting Tools: Tableau, Google Data Studio, Report Garden, R, Excel

As a Sociology major in my undergraduate years, writing and research are very much my bread and butter. I read (and trawl forums) widely, and am especially passionate about issues related to inequality, technology, education, and the media, respectively and in no particular order.

I'm proficient in navigating academic journals and databases such as Statista, Euromonitor, Frost & Sullivan, and EIU, etc.

Don't be a stranger!

Connect with me on LinkedIn

PASSION PROJECTS

I indulge in passion projects often. My trusty MacBook Pro is one of my very best friends, and I've been playing with Photoshop and Illustrator from 12 years old, designing graphics for fan clubs and internet forums. (Fun fact: I moderated my first Jay Chou forum at 11, and two decades later, I'm (still) the designer for another with 300k members. Also, Jay Chou thinks I'm smart.) I'm also the designer for Hyun Bin's Taiwan Fan Club!

HIGHLIGHT REEL

Truth be told, this section was originally (untruthfully) (mis)titled "Slice of Life" -- which, fortunately or unfortunately, is a gross misrepresentation of everyday life as 90% of us know it. Buuut this is the age of social media, so... I'm on Instagram @icecreammilktea.