I want to make a difference
As is par for the course with quarter-life crises (—who knows if it’s quarter or half, really), I often think long and hard about what I truly want in life. It isn’t much of an answer, but recently I’ve become sure that finding meaning in work is a prerequisite to my finding happiness in life: whatever it is I do, I want to make a difference (ideally big, but however small); to leave things better than when I found them.
To do that, I need to be useful. For now, that means honing my skills across the facets of marketing, whether digital and traditional, strategic or operational, creative or technical. While I can't claim to be a Level-5000 master in any particular facet right now, that is very much the goal as I grow, and I believe there's value in broad exposure and expertise: I have no qualms about bao-ga-liao (that's Hokkien for covering everything) roles in small teams. That sense of satisfaction? Priceless.
Anyway, continue scrolling for a glimpse into my journey. Thanks for stopping by!
ACADEMIC PROJECTS
copywriting & design
I believe in the power of words. Above and beyond plain text, I also believe effective outreach rests at the intersection of clean design and intuitive UX. Combine that with my desire to see tasks through from concept and execution, and you have someone who’s reasonably skilled across writing and design (Photoshop, Illustrator, InDesign, WordPress). Here are some of my works from my time as a Corporate Communications executive with the Faculty of Arts and Social Sciences, NUS.
PASSION PROJECTS
HIGHLIGHT REEL
Truth be told, this section was originally (untruthfully) (mis)titled "Slice of Life" -- which, fortunately or unfortunately, is a gross misrepresentation of everyday life as 90% of us know it. Buuut this is the age of social media, so... I'm on Instagram @icecreammilktea.