LIM ZI AI

I love dogs, sunsets, ice-cream, Jay Chou and Harvey Specter. I also love reading and writing, and I'm passionate about marrying the art and science of marketing to become a data-driven storyteller.

I want to make a difference

As is par for the course with quarter-life crises (—who knows if it’s quarter or half, really), I often think hard about what I truly want in life. It isn’t much of an answer, but recently I’ve become sure that finding meaning in work is a prerequisite to my finding happiness in life: whatever it is I do, I want to make a difference (ideally big, but however small); to leave things better than when I found them.

To do that, I need to be useful. For now, that means honing my skills across the facets of marketing, whether digital and traditional, strategic or operational, creative or technical. While I can't claim to be a Level-5000 master in any particular facet right now, that is very much the goal as I grow, and I believe there's value in broad exposure and expertise: I have no qualms about bao-ga-liao (that's Hokkien for covering everything) roles in small teams. That sense of satisfaction? Priceless.

Anyway, continue scrolling for a glimpse into my journey. Thanks for stopping by!

IN THESE AREAS

Companies can only begin to make a difference in the world when audiences know they exist. This is why I'm passionate about harnessing the power of data to plan, execute, and optimise marketing campaigns across platforms: display or search, paid or organic.

Ad Platforms: Google, Facebook, LinkedIn, Instagram, Twitter, KakaoTalk (Korea), LINE (Japan)

Keyword Research, Social Listening, & Content Curation: SEMRush, Fanpage Karma, Mediatoolkit, Buzzsumo, Curator.io

Reporting Tools: Tableau, Google Data Studio, Report Garden, R, Excel

As a Sociology major in my undergraduate years, writing and research are very much my bread and butter. I read (and trawl forums) widely, and am especially passionate about issues related to inequality, technology, education, and the media, respectively and in no particular order.

I'm proficient in navigating academic journals and databases such as Statista, Euromonitor, Frost & Sullivan, and EIU, etc.

Don't be a stranger!

Connect with me on LinkedIn

PASSION PROJECTS

I indulge in passion projects often. My trusty MacBook Pro is one of my very best friends, and I've been playing with Photoshop and Illustrator from 12 years old, designing graphics for fan clubs and internet forums. (Fun fact: I moderated my first Jay Chou forum at 11, and fifteen years later, I'm the designer for another with 300k members. Also, Jay Chou thinks I'm smart.) I'm also the designer for Hyun Bin's Taiwan Fan Club!

HIGHLIGHT REEL

Truth be told, this section was originally (untruthfully) (mis)titled "Slice of Life" -- which, fortunately or unfortunately, is a gross misrepresentation of everyday life as 90% of us know it. Buuut this is the age of social media, so... I'm on Instagram @icecreammilktea.