I want to make a difference

As is par for the course with quarter-life crises (—who knows if it’s quarter or half, really), I often think long and hard about what I truly want in life. It isn’t much of an answer, but recently I’ve become sure that finding meaning in work is a prerequisite to my finding happiness in life: whatever it is I do, I want to make a difference (ideally big, but however small); to leave things better than when I found them.

To do that, I need to be useful. For now, that means honing my skills across the facets of marketing, whether digital and traditional, strategic or operational, creative or technical. While I can't claim to be a Level-5000 master in any particular facet right now, that is very much the goal as I grow, and I believe there's value in broad exposure and expertise: I have no qualms about bao-ga-liao (that's Hokkien for covering everything) roles in small teams. That sense of satisfaction? Priceless.

Anyway, continue scrolling for a glimpse into my journey. Thanks for stopping by!


IN THESE AREAS

Don't be a stranger!
Connect with me on LinkedIn

ACADEMIC PROJECTS

I graduated with a BSocSci in Sociology in 2016 and a MSc in Marketing Analytics and Insights in 2020, with a three-year stint as a Corporate Communications executive in-between. In Sociology, I wrote extensively on matters of public policy, such as Singapore's ageing population, media ecosystem and education policies. As a discipline, Sociology equipped me with a strong foundation in both qualitative and quantitative research, which allowed me to lead data-driven studies with R and Tableau with ease during my MSc Program. Here's a peek into some of these papers!

copywriting & design

I believe in the power of words. Above and beyond plain text, I also believe effective outreach rests at the intersection of clean design and intuitive UX. Combine that with my desire to see tasks through from concept and execution, and you have someone who’s reasonably skilled across writing and design (Photoshop, Illustrator, InDesign, WordPress). Here are some of my works from my time as a Corporate Communications executive with the Faculty of Arts and Social Sciences, NUS.


At present, I also manage the EY careers website and social media handles, so check those out too!

PASSION PROJECTS

I indulge in passion projects often. My trusty MacBook Pro is one of my very best friends, and I've been playing with Photoshop and Illustrator from 12 years old, designing graphics for fan clubs and internet forums. (Fun fact: I moderated my first Jay Chou forum at 11, and fifteen years later, I'm an administrator for another with 300k members. Also, Jay Chou thinks I'm smart.) I'm also the designer for Hyun Bin's Taiwan Fan Club!
For Hyun Bin's 39th Birthday (0925), the Fan Club launched five global projects, including a fundraiser to donate 925kgs of rice to charities across Taiwan. Find out more!
This doesn't need an explanation, does it? I'm on a mission to collect life advice from the Avengers (Bucky and Loki are heroes, don't @ me). It's going well.
Tableau is fun. I think this is among my favourite assignments yet: Investigating the characteristics of trending videos on YouTube.
At the risk of sounding cray, I created this website in 2017 to well, celebrate and commemorate my love for Jay Chou. Still not sure if I should be sharing this.

    HIGHLIGHT REEL

    Truth be told, this section was originally (untruthfully) (mis)titled "Slice of Life" -- which, fortunately or unfortunately, is a gross misrepresentation of everyday life as 90% of us know it. Buuut this is the age of social media, so... I'm on Instagram @icecreammilktea.